What is MSO?
|
The beauty of the Dead Sea's shimmering
waters goes far beneath its surface. At 400 meters below sea level,
the Dead Sea is the lowest spot on earth, capturing amazing healing
and beautifying qualities in the riches of its minerals, hot springs
and black mud.
Dead Sea Laboratories is the only cosmetics enterprise situated
on the shores of the Dead Sea and deriving its raw minerals directly
from this natural source. The miraculous benefits of this area are
lovingly and carefully bottled in the growing lineage of beauty, skin
care and treatment products aptly called AHAVA, the Hebrew word for
love. The minerals, abundantly found in the Dead Sea, have a remarkable
effect on your skin; they help to clarify and stimulate as well as
nourish and retain moisture, resulting in a fresher, healthier and
more youthful appearance. All AHAVA products contain a Mineral Skin
Osmoter, otherwise known as MSO. To understand more about MSO, please
read the explanation provided below.
Mineral Skin Osmoter (MSO) Information
Dermatest,
a well known European Dermatological Research Institute, has confirmed
that: "In comparison with 45 leading cosmetic brands, AHAVA Mineral
Beauty Serum has achieved optimal and superior results in smoothing
the skin surface and remarkably reducing wrinkles and roughness."
AHAVA Advanced Skin Rejuvenating Collection is the first to contain
Mineral Skin Osmoter, a unique active complex. Along with a high concentration
of Dead Sea Minerals, the Osmoter range contains numerous skin improving
natural ingredients:
- SHEA BUTTER softens the skin and controls shine
- ROSE HIP OIL promotes skin regeneration
- HYALURONIC ACIDS maintain smoothness and elasticity
- FRUIT ACIDS remove dead cells to create a smooth surface
- NATURAL AMINO ACIDS prevent signs of premature aging
What is MSO? Well it is the "less is more"
concept applied to the Dead Sea. You probably remember that the Dead
Sea is superior to sea water in that it contains higher concentrations
of Magnesium, Potassium and Calcium, whereas ordinary sea water is
mainly Sodium. Sodium has some irritant qualities and when present
in too high of a concentration can prevent a product from being hypoallergenic
and from holding other substances in solution. In MSO, AHAVA has succeeded
in "keeping the good and throwing out the bad". We've created a mineral
complex in which Sodium and Potassium contents are drastically reduced
and the Magnesium and Calcium contents are dramatically increased.
Because of the decreased Sodium and Potassium, there is less chance
of irritation. In simple terms, the MSO is a complex that firms, softens,
adds minerals, rejuvenates and prevents premature aging.
|
